Lina Shokh — the face of Set To Love Studio.

Lina Shokh is an international sports business professional with 8+ years of experience across professional tennis, football, partnerships, sponsorships, media and business development. Throughout her career she has built relationships across the global sports industry — working with athletes, agents, governing bodies, brands, broadcasters and tournament organizers. She founded Set To Love Studio so brands meet a real face of tennis culture: tennis partnerships, athlete interviews, sponsorship strategy and courtside media production under one roof.

She currently works as Creative & Operational Producer for BB Tennis, producing on-site coverage at ATP Tour events, coordinating interviews with leading players and collaborating with ATP staff, player management teams and agents to create premium tennis content. Previously, as Managing Director of Vamos Show, she helped build an international football media platform and negotiated long-term sponsorship agreements with partners including Betway. Earlier in her career, she worked in partnerships at Socios.com, collaborating with international sports organizations including the ITF and major clubs across Europe, South America and Asia.